Press Release

Press Release: Pop Up Miles Season 3 starts Tuesday; Raleigh Denim Mile added to Sir Walter Miler

June 2, 2017 – Raleigh, North Carolina – Sir Walter Running’s Pop Up Miles series returns this Tuesday, June 6th for it’s third season. The first event will feature an “Over 5:30 Mile,” an “Under 5:30 Mile,” a 5k, and a 4×400 meter relay (with batons provided). The event will be held at Cardinal Gibbons High School. The location of all future events will be announced on Sir Walter Running’s email list the Saturday before each Tuesday event. You can join the email list here.

The Pop Up Miles series is free, open to the public, and all ages. The Tuesday, June 6 edition is dubbed the “Night of PR’s” (Personal Records), where pacers will be provided for runners trying to run 5:00, 5:30, 6:00, 6:30, 7:00, 7:30, and 8:00. Pacers can be reserved here. All Pop Up Miles events start at 7pm. The Top 10 Men and Women over the first 3 weeks of the series will qualify for the “Championship Miles” on Tuesday, June 28th, held at Meredith College, with the winners being granted a spot in the elite field at the 2017 Sir Walter Miler.

The Raleigh RunDown Downhill Mile is just two weeks away, and the Top 3 Male and Top 3 Female finishers gain automatic entry to the Pop Up Miles – Championship Miles. The event is a blazing fast mile down Centennial Parkway at 7pm on Friday, June 16th. After party will be at Trophy on Maywood, with awards from Runologie. More information can be found at

In an exciting partnership, the first event at the 2017 Sir Walter Miler on Friday, August 4th has now been announced. “Citius Mag presents the Raleigh Denim Mile” will join the Men’s and Women’s Elite Miles, and the Run Club 4×400 meter relay. The blue jean mile has been gaining a lot of momentum this Spring, and the partnership with Citius Mag and Raleigh Denim was a no brainer to present our version of that event.

Bringing you a deluge of running takes, humor, podcasts, news, and general content, Citius Mag is the latest website in the running media ecosystem. And the Denim Mile is its baby. The rules of engagement are simple: it’s a plain old mile race, but all competitors must wear blue jeans instead of shorts/halftights/buns/etc.

“We hope to one day see a world class time run in blue jeans, and the Raleigh Denim Mile at the Sir Walter Miler is the first step in cementing this silly, silly event as a viable and financially lucrative race,” said Citius Mag’s Paul Snyder, who is also the artist behind the “Sir Walter Runner” Microsoft Paint portrait, and the new “Sir Walter Raleigh Denim.” Citius Mag will offer special shirts to the top seven men and women’s finishers, as well as $100 to the Men’s and Women’s Winner.

Raleigh Denim is the brainchild of Sarah and Victor Lytvinenko, and the premiere denim brand on the East Coast. They will be providing a pair of Raleigh Denims to the Men’s and Women’s Winner as well. Entry to the event is $25 and open to the public. Registration is here.

Sir Walter Raleigh Denim“Running in a pair of blue jeans is as American as apple pie.” -Bill Rodgers, Olympian and multiple time champion of both the Boston and New York Marathon

In addition Sir Walter Miler news, the Run Club 4×400 meter relay will slightly alter its format this year by requiring each club to have a minimum of two females on their team. The Run Club Relay will be open to sixteen teams, with past entrants. Team can request entry by emailing

The elite Men’s and Women’s fields for the 2017 Sir Walter Miler will be announced in early July.

The Sir Walter Miler Beer & Charity Program will be back at the Sir Walter Miler on Friday, August 4th supporting the North Carolina East Coast Greenway Alliance. All gross receipts on contributed beers from Wicked Weed Brewing, Brewery Bhavana, Bond Brothers Beer Company, Lynnwood Brewing Concern, and our host, Raleigh Brewing Company, will go towards improving and expanding our greenways. Sir Walter Running recently adopted mile 12-13 on the Neuse River Greenway, and has supported the Umstead Coalition and the Friends of the Mountains to Sea Trail in past years.

The Sir Walter Miler will once again take place on its traditional First Friday date on Friday, August 4th and will be host at Meredith College, with the Pre and Post Party taking place at Raleigh Brewing Company, with live music, giveaways, and food trucks, including Longleaf Swine, a Whole hog BBQ and smoked meats food trailer. Trophy Tap and Table will once again, generously sponsor the athlete dinner on Thursday, August 3rd, and the “ElliptiGO Run with the Pros” will take place Saturday morning, August 5th, at Umstead Park.

The Sir Walter Miler will be broadcast live on FloTrack. 2017 Sponsors include long time partner, Great Outdoor Provision Company, as well as USATF North Carolina, Stiner Massage, Trophy Brewing, ElliptiGO, and Arrow HaircutsVIP seating and Sponsorship opportunities are still available (Inquire Here).

Sir Walter Running hosts the Sir Walter MilerPop Up Miles series, the Raleigh RunDown Downhill Mile, the upcoming Pop Up Cross Country series, and is an official USATF club (#13-1063). More information can be found at and you can run along (virtually) on Strava.

Connect with Sir Walter Miler on Facebook, Instagram, Twitter, and now Snapchat!

For more information, sponsorship information, or interview requests, contact Pat Price for Singlet Public Relations at and 919.260.8013

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